SWOT Analysis Dell

Strenths: Dell's dynamic organizational structure allows it to achieve diversified targets. By allowing the components to directly become integrated in the manufacturing process of Dell, it has been able to reduce middle channel costs. These components, such as OEMs, CMs, logistics, system integrators, repair and support companies, component suppliers, third party HW and SW suppliers and distributors have become each of the company's manufacturing processes so that ease of provision to the customers is possible. This reverse organizational process structure differ from other industry leaders.


Weaknesses: Within the strengths lies Dell's weaknesses. Much of its strategies have to rely on the capacity and capability of these manufacturing components. Continuous updates and process improvement is required so that they can keep up with Dell's pace of development.

Opportunities: Having established an integrative and virtual network, Dell has been able to achieve the high level of corporate outcome that challenged most of the industry leaders. The established value web corporate model have also allow Dell to have global wide access to customers and market. Reaching any niche market in any continent is therefore not a problem for Dell's marketers.


Threats: However, due to the integration of components in Dell's organization structure, Dell compete not only compete at the final product level but also at the suppliers level. Third party software and software for example have great competition for price and product categorization which could eventually affect Dell's position in the market.

New Pc by Dell

Dell Concorrentes

O principal concorrente da Dell é a empresa americana HP. Existem também outros concorrentes asiáticos como as empresas Acer e a Lenovo que competem com a Dell no mercado informático

The Future

Dell has made computing more affordable and accessible by revolutionizing how the world shops for technology. Just two decades after Dell was founded, this industry-wide phenomenon has become known as The Dell Effect.
The fundamental philosophy by which the Dell team works together is the foundation for the Dell Effect. We call this our Winning Culture, and it rests on a collective commitment to our customers, direct relationships, global citizenship, team success and winning.
Thanks to our team's unrelenting focus on productivity and innovation, Dell today is a leader in the global technology industry, and our leadership has helped reduce the cost of the technology. In one key productivity metric — the number of computers built per Dell employee — we have seen an increase of 240 percent in just five years, a productivity jump nearly 10 times greater than the economy at large.
The Dell Effect also expands the benefits of IT-driven transformation to more segments of the economy and society. Our aim is to continue to empower small businesses, upgrade public education, modernize higher education and enable advanced research.
In the years to come, Dell looks forward to partnering with policymakers to modernize and expand the innovative practices of the technology industry to the needs and goals of people and governments worldwide. We hope to do so by partnering with policymakers to build agendas that achieve four primary goals:

- Help governments at all levels harness the benefits of the technology revolution.
- Build a highly-skilled workforce.
- Make widespread access to computing an international priority.
- Create a climate in which innovative business models can grow and succeed.

Every day, we reaffirm our commitment to not only to make Dell a continuing American success story, but also to partner with government to ensure that the benefits of the networked world are brought to every human being around the globe.

Code of Conduct

Dell's Higher Standard

Dell's success is built on a foundation of personal and professional integrity. We hold ourselves to standards of ethical behavior that go well beyond legal minimums. We never compromise these standards and we will never ask any member of the Dell team to do so either. We owe this to our customers, suppliers, shareholders and other stakeholders. And we owe it to ourselves because success without integrity is essentially meaningless.

Our higher standard is at the heart of what we know as the "Soul of Dell" - the statement of the values and beliefs which define our shared global culture. This culture of performance with integrity unites us as a company that understands and adheres to our company values and to the laws of the countries in which we do business. Just as the Soul of Dell articulates our values and beliefs, the following Code of Conduct provides guidance to ensure we meet our higher standard and conduct business the Dell Way - the right way, which is "Winning with Integrity." Simply put, we want all members of our team, along with our shareholders, customers, suppliers and other stakeholders, to understand that they can believe what we say and trust what we do. Our higher standard includes several key characteristics that both underpin the Soul of Dell and provide the foundation for our Code of Conduct:

Trust - Our word is good. We keep our commitments to each other and to our stakeholders.

Integrity - We do the right thing without compromise. We avoid even the appearance of impropriety.

Honesty - What we say is true and forthcoming - not just technically correct. We are open and transparent in our communications with each other and about business performance.

Judgment - We think before we act and consider the consequences of our actions.

Respect -We treat people with dignity and value their contributions. We maintain fairness in all relationships.

Courage - We speak up for what is right. We report wrongdoing when we see it.

Responsibility - We accept the consequences of our actions. We admit our mistakes and quickly correct them. We do not retaliate against those who report violations of law or policy.

Dell Products and Services

Servers - Dell's standards-based PowerEdge line of servers is designed to provide customers affordable performance, reliability, and scalability. Options include high performance rack and tower servers for enterprise customers and aggressively priced tower servers for small organizations and workgroups/remote locations.

Storage - Dell/EMC and Dell's PowerVault lines of storage products offer customers a comprehensive portfolio of cost-effective hardware and software products to store, serve and protect customer data. The portfolio includes external storage, tape backup products, network attached storage, fibre channel arrays, storage area networks, and rack solutions.

Printing and Imaging Systems - Dell features a wide array of Dell-branded printers, from photo printers for consumers to large multifunction lasers for corporate workgroups. The Dell printer product line is focused on making printing easier to buy, own, and use. All Dell printers feature the Dell Ink Management System or Dell Toner Management System, which simplify the supplies purchasing process by displaying ink or toner levels on the status window during every print job and proactively prompting users to order replacement cartridges directly from Dell.

Workstations - Dell Precision desktop and mobile workstations are intended for professional users who demand exceptional performance to run sophisticated applications, such as three-dimensional computer-aided design, digital content creation, geographic information systems, computer animation, software development and financial analysis.

Notebook Computers - Dell offers two lines of notebook computer systems. The Latitude line is designed to address a wide range of business and organizational needs, including powerful performance, portability, and flexibility. Latitude offerings range from wireless-ready, highly expandable full-featured models to thin, light ultra-portable models. The Inspiron line is targeted to customers who require high-performance computer systems at aggressive prices.

Desktop Computers - Dell customers can select from two lines of desktop computer systems. The OptiPlex line is designed for corporate, institutional and small business customers who demand highly-reliable, stable, manageable and easily serviced systems within networked environments. The Dimension line is designed for small businesses and home users requiring fast technology turns and high-performance computing. The Dimension product line typically features the latest high-performance components.

Networking Products - Dell's PowerConnect switches connect computers and servers in small- to medium-sized networks. PowerConnect products offer customers enterprise-class features and reliability at a low cost.
Electronics & Accessories Products Dell offers a multitude of competitively-priced electronics and accessories, including software, monitors, printers, handhelds, notebook accessories, networking and wireless products, memory, digital cameras, projectors and scanners. The company also offers several new Dell peripheral products, including plasma and LCD TVs, and Axim handhelds.

Managed Services - Dell's wide range of IT management services allow customers to lower annual service costs and enhance performance without sacrificing control of their systems. Dell Managed Services assists customers in planning, deployment, maintenance, asset management, on-site field services and other related services.

Professional Services - Dell Professional Services help businesses utilize emerging technology, enhance efficiencies, reduce business risk and maximize return on technology investment. Using its expertise and best practices in technology consulting, application development, solutions integration, and infrastructure design, Dell designs, develops and implements end-to-end technology solutions.

Deployment Services - Dell's deployment services are designed to rapidly configure and deploy Dell systems and products into IT environments. Dell's custom factory integration services allow customers to configure systems to meet their specific hardware and software needs. Additional deployment services include asset management and recovery services, custom delivery services, installation services, managed deployment services and image management services.

Support Services - Dell offers a variety of customized services and support programs tailored to meet specific customer requirements. Customers can select from four tiers of service levels through Enterprise Support for server and storage systems. Additionally, the company provides a limited warranty for all computer systems and offers 24 hour telephone and online technical support. Warranty upgrades and services such as CompleteCare accidental damage protection, At Home Service for technical support and Express Tech Support, give customers priority access to Dell's technical support team.

Training and Certification - Services Dell's training and certification programs appeal to businesses and consumers worldwide. The company's online training programs feature hundreds of courses for consumer, business and IT professionals. The courses are designed for all skill levels and range from personal finance to business productivity to IT certification.

On-site service is provided by independent third-party service providers. Dell, the Dell logo, Dell Ink Management System, Dell Toner Management System, PowerEdge, PowerVault, PowerConnect, Dell Precision, Inspiron, Latitude, OptiPlex, Dimension, Axim and Premier Dell.com are trademarks of Dell Inc. Microsoft and Windows are trademarks of Microsoft Corp., Intel is a trademark of Intel Corp. and EMC is a trademark of EMC Corp.

The Company

Dell Inc. listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell sells more systems globally than any computer company, placing it No. 25 on the Fortune 500. Dell's climb to market leadership is the result of a persistent focus on delivering the best possible customer experience by directly selling standards-based computing products and services. Revenue for the last four quarters totaled $57.9 billion and the company employs approximately 78,700 team members around the globe.
Dell was founded in 1984 by Michael Dell, the longest-tenured executive to lead a company in the computer industry. The company is based on a simple concept: by selling computer systems directly to customers, Dell could best understand their needs and efficiently provide the most effective computing solutions to meet those needs. This direct business model eliminates retailers that add unnecessary time and cost, or can diminish Dell's understanding of customer expectations. The direct model allows the company to build every system to order and offer customers powerful, richly-configured systems at competitive prices. Dell also introduces the latest relevant technology much more quickly than companies with slow-moving, indirect distribution channels, turning over inventory in just five days on average.